Speakers and Writers
Menno and Hans excel particularly in their diversity of skills and experiences. Not only have they proven themselves as entrepreneurs, but they are also expert managers and co-owners of various businesses, with Olery.com being a prominent example. Olery is known as a top player in the field of Big Data Reputation within the hospitality sector and has a global reach in more than 100 countries through partners. Menno and Hans together with Professor Wouter Hensens have written the book "The Good, The Bad and the Emoji: Mastering the Art of Review Data," underscoring their deep expertise in effective communication and customer reviews. Menno is also co-writer to the books "RAAK Effectieve Communicatie van informeren tot co-creëren”.
Why should you book them as speakers? Their years of experience in digital and reputation management, combined with their successful entrepreneurship, make them unique speakers. They offer insights that are not only based on theory but also on more than 25 years of practical experience. Menno and Hans’s strength lies in their ability to make complex digital strategies understandable and applicable for any audience.
'The Good, The Bad, and The Emoji: Mastering the Art of Review Data' delves into the fast-paced, interconnected world of online reviews. Discover the power of customer feedback as it shapes consumer behavior, builds trust, and determines product success. Navigate the complex landscape of customer feedback with a comprehensive guide to then sources, analysis, and applications of review data. A must-read for any marketer aiming to master the digital age.
If I have a question about review marketing, I call Hans and Menno. The Good, The Bad and The Emoji provides a clear roadmap for navigating and harnessing the power of onlinereviews, giving any hotelier a significant market advantage. This is a vital read for those ready to adapt to the changing review landscape and find sustainable success. -
Adam Harris, Co-Founder and CEO of Cloudbeds
“Throughout my 30-year journey in the industry, I’ve witnessed the evolution of marketing, with a particular emphasis on Guest Reviews in the Boutique Industry. From the early days of relying on celebrity endorsements to the present era of electronic ‘Word of Mouth,’ one thing remains unchanged—the significance of our valued guests.
In this digital age, we must embrace the reach and influence of online platforms, but never forget the importance of our guests— the heartbeat of our industry. For anyone seeking insights into the transformative role of Guest Reviews in the Hospitality Industry, this story is a must-read.”
Adrian Gardiner executive chairman The Mantis collection
RAAK Effectieve Communicatie van informeren tot co-creëren. This book is a practical guide for developing an effective communication strategy with impactful communication tools. It is written for project leaders, policy advisors, and communication consultants. Sometimes, political or administrative decisions have already been made, and instead of a public consultation, an open house is the best solution. In some cases, a simple message in a newsletter is enough, while in others, more complex approaches, like complex sales or co-creation, are required. This book provides insights into where, when, what, and how to implement the right communication methods. Menno Beker is a co-author of this book.