In 2017, TIIN Capital approached us to assist Olery.com, a hospitality data company struggling to navigate a competitive market. After a thorough strategic consultancy period, we took over senior management and led a pivotal transformation that turned Olery into the largest independent hospitality data company in the industry. Throughout this journey, we remained on the board, providing continuous guidance.

During our extended involvement, the global pandemic (COVID-19) had a significant impact, necessitating another strategic pivot. This time, we expanded Olery’s focus, establishing it as a market leader in Destination Data. Today, Olery operates with a Partner First Strategy, working with top global partners such as MMGY, Visit Group, Forward Keys, and many others. Together, we are driving innovation for some of the world’s most exciting destinations.

In 2022, Olery was sold to the Visit Group, and in 2024, PSG Equity came on board as a shareholder, further helping us accelerating Olery’s growth trajectory.

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Brama Systems