From 2017 to 2019 at Saxion University of Applied Sciences, located across the historic cities of Deventer, Enschede, and Apeldoorn in the Netherlands, we had the privilege of lecturing the Marketing & Communication course. This course, aimed at empowering students with essential skills in modern marketing strategies and communication techniques, provided a strong foundation in both theoretical and practical applications.

During this engagement, we guided students through the evolving landscape of marketing, emphasizing the integration of digital tools, consumer behavior analysis, and strategic communication. By focusing on real-world case studies and interactive projects, students were equipped with the skills needed to thrive in today’s competitive marketplace. Our involvement contributed to the development of future marketing professionals ready to make an impact in various industries.